Champions League apparel range available in-store now

Aston Villa is delighted to announce the in-store launch of a new, bespoke apparel range to celebrate our return to the UEFA Champions League for the 2026/27 season!

Available from the Villa Store at Villa Park now, the collection includes t-shirts, polos, hoodies and jackets. Each item features the official Champions League badge on the sleeve, the adidas badge of sport and the unmistakeable, full-colour Villa crest.

The range is available in adult sizes only and in three colourways: white, grey and black, with supporters able to shop in-store ahead of our opening home league phase fixture against Fenerbahçe on Wednesday (ko 8pm).

On matchday, to celebrate European nights back at Villa Park, you’ll be able to get a Champions League badge printed on any 2026/27 authentic or replica shirt between 3pm and 5pm on Wednesday in the Villa Store, ahead of kick-off against the Turkish outfit. This offer is a Villa Park exclusive and must be redeemed at the time of purchase. 

The Villa Park Store will be open from 9.30am on Wednesday (October 14) until kick-off at 8pm, and will then open back up for an hour after the final whistle.

Please be advised that the apparel collection will be made available online in due course.